The Rise Of Purpose Careers
May 02, 2023I was recently speaking to leaders about the impact of AI on their areas of work. For some, it is the scary realisation that their whole sector may soon become obsolete. For others it is about adapting and evolving their roles. Whilst others see it as a tool they can use to help enhance the way they work.
Wherever you are on this, what is for sure is that we are at a turning point in terms of the work of the future. Not just because of AI, but even more importantly how our work needs to evolve in line with the new economy that is emerging next. Just this week the WEF produced a report on the future of work where they expected that 44% of skills of an individual employee would need to be upgraded by 2027.
The Three New Dynamics
-
New Value: Someone apparently asked ChatGPT, what are the careers you will not be able to replace in the future and why? The common theme was that it was careers that involve creativity and care. Because those were the two human qualities it thought a machine could never reproduce. At the same time, we are being asked to look at how our careers need to evolve to meet the climate and sustainability challenge. To shift and build to a new system based on genuine flourishing together - that serves people, planet and prosperity. Which is also going to require huge care and creativity.
-
New Foundations: Whether we like it or not, the new economy is now being built. And it is integrating for profit and for impact which means a massive transition. The shifts that we are called to make are huge. What we are doing here is transforming the very foundations of how we do business. And so what that means is that each person in the organisation needs to look at how they fit into that. Everybody needs to be engaged. It needs to be everyone's problem. With all of us rising together to the challenge.
-
New Purpose: In parallel, we also have employees that are at pivotal moments themselves. Seeing the state of the world and actively feeling increasingly out of synch with, unmotivated in and uninspired by business as usual. More and more searching for fulfilment, meaning and positive impact in what they do. Even considering leaving to have more of a positive impact elsewhere. A 2022 report by PWC showed that 75% of workers want to work for an organisation that contributes positively to society.
An Important Juncture
We are at a key turning point where we can integrate all three - but it will not happen on its own.
There is a huge call here for us to think differently about our work and that of our people. It is time we stopped teetering on that ledge - and instead fully committed to embracing early the changes that are coming our way. And making the most of the opportunity. Otherwise it will cost us.
Gone are the days when you could just think about the sustainability, CSR or Diversity departments over there on their own. And the rest of us continuing to do business as usual. That is simply not how system change works.
Purpose-Led Work
What we need to focus on now is to create work where we and our people are purpose-led within the context of the new economy. Where they are making a positive impact on society through their work. As well as integrating inner fulfilment, meaningful wealth and worthwhile momentum into what they do.
Referencing People Centrix for their research on these purpose figures.
Until Next Time,
Louise
WE ALL HAVE A PURPOSE NOW.
SIGN UP TO RECEIVE THE BROADCASTS FOR THE NEW
The Broadcasts For The New are weekly inspiration for those who want to be purpose-led - doing what they are meant to be doing at this pivotal time on the planet.
They remind you that you can be your own lighthouse in the midst of this perfect storm. You can choose to become the light bearer of a new hope filled future. And that you are here to be a light keeper at this time - remembering who you really, doing what you are here to do and making that difference only you can make.
Our Broadcasts From The New include The Monday Inspiration From The Edge, The Purpose-Led Radio - Insights From The Future and The Letters - Notes From Uncharted Lands. They also include information on our school, talks and programmes - and whatever else we feel called to create to support you. Look forward to being on this adventure together!
